Having a logo is important for a company because it serves as the visual identity of the business. It helps to establish brand recognition and can be a powerful marketing tool. A logo can be used on various marketing materials such as business cards, signage, websites, and social media platforms. It is also often used on products or packaging as a way to identify and differentiate a company's offerings from those of its competitors. A strong, well-designed logo can help to build trust and credibility with customers and can be a key factor in attracting new business.